5 Social Media Marketing Tactics You Can’t Afford To Ignore In 2017

Are you looking to grow your business the smart way? To be successful in the modern world of business, you need a social media marketing strategy that gives you the best return on your investment. You can no longer afford to sit back and idly watch while your competitors are shelling out the big bucks for marketing campaigns that put yours to shame. Unfortunately, you only have a finite number of hours and budget to work with, which is why it’s integral to follow social media marketing strategies that have been proven to work!

1. Proper Content Distribution

To take advantage of modern marketing trends, you need to actively use content marketing. When publishing fresh content, use social media to promote the material. This will help accomplish two major things: initially drive more traffic to your post and make it easier for social media users to share the content with others. Additionally, using social media for content sharing also builds customer loyalty and trust, which is great for SEO. Use Alternion for maximum results.

2. Regular Live Updates

Social media trends are shifting towards consumers wanting to know and understand what’s going on with your company in real time. Whether your company is undergoing changes or hosting a public event, social media platforms offer the capabilities necessary for you to share this information as a live update. These updates give the impression of a real person behind your company and make consumers feel included. Create a Wordpress Blog to best implement this strategy.

3. Hosting Contests

Contests hosted on social media have become powerful tools to engage consumers and create buzz around upcoming products. When hosting any type of a contest, it’s important to gear the contest towards user generated content such as photos. Such contests promote sharing, which is after all the bread and water of your company’s success.

4. Open Discussion Engagement

Hosting an open discussion can help attract more people to your brand and give them a reason to come back in  the near future. Using a newsfeed to open a new discussion allows previous and new users to give their inputs. Using discussion engagement as a marketing tactic allows you to build customer loyalty by making them feel like they’re a part of your community.

5. Using Images

Whenever you post updates on social media, you need to think about how you want people to react to the post. If your content consists of a block of text, chances are you’re not going to get much interest. On the other hand, if you use images to convey the message, you will instantly see a significant difference. Your images should be obvious even when taken out of context as many users tend to share images via Pinterest. Another way is to setup your own public googledocs

Social media marketing is no longer an optional way to advertise your company. If you’re not actively working on your marketing campaign, your company is going to lose out to the thousands of competitors. It’s a fact of life that social media is where it’s at!

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