How Web 2.0 Properties Can Help You In Your Marketing Strategy

There was a time when web 2.0 properties were a real goldmine for SEO. They were used by internet marketers and SEO experts for developing a solid network of support websites meant to secure a steady supply of links for the main websites, also known as “the money sites”. This practice is long gone now, as Google has changed the rules of the SEO game. Nonetheless, web 2.0 properties (such as blog on WordPress and gravatar) can still be a valuable asset, as they can support your digital marketing strategy, helping you to reach your goals sooner rather than later.

The first thing to know is that web 2.0 properties have the great advantage of being developed on web domains that already have a huge authority. As Domain Authority is one of the most important measures in the online environment, it comes without saying that these websites have an excellent potential to gain a great visibility in search engines. However, you have to be aware that you can’t publish shallow content and hope for it to become viral. You need to take time and build all these properties as useful resources. The more their can help the target readers, the better their evolution can be. You can use them to promote your core messages, your mission and your most important values across multiple channels.

If your main business is an online store, you can use these secondary websites to narrow down your inventory to specific niches that have their well-defined target. For instance, you can use these properties to create product demos, as well as other useful information that could help potential customers gain a better understanding of the benefits your products can offer them. Young people prefer video content, as they can consume it wherever they may be, during their commutes or while they travel. Older women are addicted to blogs and social media, as here they can find like-minded people to get in touch with. Each type of property has a specific audience. Smart marketers can use this insight to their advantage, and create multiple web apps to bring these people closer together. Creating and maintaining communities is a major challenge. At the same time, it is a huge reward, as these communities of fans and followers are excellent generators of high quality leads for every business.

Since all these channels have their specific audience demographics, you have better chances to reach out to these people than by putting all your marketing efforts into your main website. If you use all these opportunities properly, you can create your own virtual kingdom, a realm designed to cater to the people in your core target group, helping them fulfill their needs and determining them to spread the word about your company and your products or services.

All these being said, you should consider making web 2.0 properties (don’t forget to create googledocs for your site too) a part of your internet marketing strategy. The benefits of using them to promote your company outweigh by far the efforts required to develop and maintain them.

5 Social Media Marketing Tactics You Can’t Afford To Ignore In 2017

Are you looking to grow your business the smart way? To be successful in the modern world of business, you need a social media marketing strategy that gives you the best return on your investment. You can no longer afford to sit back and idly watch while your competitors are shelling out the big bucks for marketing campaigns that put yours to shame. Unfortunately, you only have a finite number of hours and budget to work with, which is why it’s integral to follow social media marketing strategies that have been proven to work!

1. Proper Content Distribution

To take advantage of modern marketing trends, you need to actively use content marketing. When publishing fresh content, use social media to promote the material. This will help accomplish two major things: initially drive more traffic to your post and make it easier for social media users to share the content with others. Additionally, using social media for content sharing also builds customer loyalty and trust, which is great for SEO. Use Alternion for maximum results.

2. Regular Live Updates

Social media trends are shifting towards consumers wanting to know and understand what’s going on with your company in real time. Whether your company is undergoing changes or hosting a public event, social media platforms offer the capabilities necessary for you to share this information as a live update. These updates give the impression of a real person behind your company and make consumers feel included. Create a Wordpress Blog to best implement this strategy.

3. Hosting Contests

Contests hosted on social media have become powerful tools to engage consumers and create buzz around upcoming products. When hosting any type of a contest, it’s important to gear the contest towards user generated content such as photos. Such contests promote sharing, which is after all the bread and water of your company’s success.

4. Open Discussion Engagement

Hosting an open discussion can help attract more people to your brand and give them a reason to come back in  the near future. Using a newsfeed to open a new discussion allows previous and new users to give their inputs. Using discussion engagement as a marketing tactic allows you to build customer loyalty by making them feel like they’re a part of your community.

5. Using Images

Whenever you post updates on social media, you need to think about how you want people to react to the post. If your content consists of a block of text, chances are you’re not going to get much interest. On the other hand, if you use images to convey the message, you will instantly see a significant difference. Your images should be obvious even when taken out of context as many users tend to share images via Pinterest. Another way is to setup your own public googledocs

Social media marketing is no longer an optional way to advertise your company. If you’re not actively working on your marketing campaign, your company is going to lose out to the thousands of competitors. It’s a fact of life that social media is where it’s at!

SEO Hero Challenge Have You Got What it Takes to Be an SEO Hero?

If you are reading this blog or if you are into search engine optimization chances are you’ve heard about SEO Hero challenge. I personaly haven’t enrolled for this competition but one my friends has created a website for the competition. He asked me if I could promote SEO Hero Studio on my blog and review of this challenging competition. He’s created a specific page that he has optimized for the keyword SEO Hero.

Wix SEO Hero Challenge

So here we go ….

Are You Set for the Search Engine Optimization Hero Encounter?

Wix wants to acknowledge unrecognized SEO heroes and honor them. They are the ones protecting the internet every day. Everybody is aware of the fact that it is not an easy task. It requires hard work for writing a fascinating content, targeting high traffic terms and checking ranking after every hour. Today, there are almost 90 million registered users in more than 190 countries.

Here is everything you need to know about the SEO Hero Challenge.

What is SEO?

In simple words, Search Engine Optimization (SEO) is an activity that aims at improving the search engine rankings.  It can be said that SEO is principles followed by website creators in order to increase their search engine rankings. Following are some benefits of SEO:

  • SEO is imperative for the smooth operation of a big website.
  • With the help of SEO, you can stay ahead of your competition. In case 2 companies are offering the same service or products, SEO optimized website will have more clients.
  • It provides social promotion of your website. As user promotes the websites they find on Google.
  • When the user gets the required keyword in the top searches, it increases the website’s trust.

What is SEO Hero Challenge?

Wix website established a challenge, SEO Hero Challenge Wix. In this challenge, the winner will be paid $50,000. It is a great platform for people to show their SEO skills. What you have to do is create a website optimized for the term “SEO Hero”. The website that performs better than the Wix in terms of search results for the keyword will be awarded $50,000.

How to Participate?

The willing applicants can participate by starting a new website in order to rank for the word ‘SEO Hero’. Anyone can enter the challenge from 16th November till 16th December. The results will be assessed by a judge on 31st March 2017 to 15th March 2017. There will be two searches each day, in total six searches. If there is a tie situation, the 7th search will be conducted on 16th March.

Rules to Follow

Here are some rules of SEO Hero Challenge.

  • The content for the website should be in English.
  • Register the domain after or on 16th November.
  • Contestants must follow the Google’s Guidelines for SEO.
  • Google account must be created. Google Search Console and Google Analytics account must be open by 16th February 2017.
  • The administrative rights must be provided to the judge of the SEO Hero

These rules must be followed or you will be disqualified without notification.

Who is the Judge?

The CEO of MRKT360 INC, Eran Hurvitz is the judge of the Challenge. It is his responsibility to check that nobody uses unethical SEO methods. In order to be eligible, every contestant must follow the rules of the competition.

Therefore, SEO Hero Challenge is a great platform for SEO enthusiasts for displaying their expertise.


What SEO Principles I must use while making the website

Every single participant must observe Google’s specifications for search engine optimization. For the website to keep participating, it’s a very important part of the challenge guidelines required. You need to comply with all the SEO Hero challenge guidelines and your SEO Hero site should stick to all of the challenge rules. The following requirements should be met, or you can be disqualified with no warning:

1. The website you input for the challenge must be purchased on or after November 16, 2016.

2. By February 16th, 2017 it is necessary to possess an account with Google search console plus Google Analytics.

If you are new to SEO than start from the very beginning by reading the basics of search engine optimization here.

So if you feel you are ready for the contest and want to flaunt your search engine optimization expertise, go on and join other search engine optimization aficionados and try out your luck.

7 Ways to Enhance your WordPress On-page SEO

One very important point of search engine optimization is the On-page web optimization. I even dare to say that it’s the most crucial factor. Some fellow digital marketeers would disagree by means of placing their religion on the Off page search engine marketing which aims exceptionally on link-constructing. Besides the fact that children as much because the latter is required for better rating, the lack of excellent and optimized content material will in the reduction of the cost of your web site in the friends’ eyes. Let’s no longer overlook that link-building is a double-edged sword. Why? As a result of in some situations it might smash your SEO method resulting penalty through the search engines like google and yahoo.

1 – select a internet hosting peovider that can assure you space and awesome backups

WordPress is great – we all be aware of this. Besides the fact that children some sites using this CMS are growing to be into memory and CPU eating monsters. It happens fairly a lot – particularly when you are the usage of low-best plugins or plugins that are not taking part in correctly with one-an additional (a.k.a. incompatible plugins). And while plugin management is your responsibility as you are the site owners and admins of your own websites, it is additionally essential to depend on a superior internet hosting company. This will make certain that your web page will easily work. So the primary thing to do is to verify when you are capable of choose a internet hosting plan that matches you stronger and in case your internet hosting issuer doesn’t have such you must believe migrating to one more one.

2 – tremendous backups

Here is very crucial for website positioning due to the following purpose: cutting back the hurt of a broken or hacked web page to your rating. The sooner you be capable to repair issues lower back to regular, the superior. And while there’s nothing more suitable than a guide WordPress backup, the 2d more desirable aspect is the backups from the hosting provider. Additionally you may wish to determine some WordPress backup plugins like the ones that we now have reviewed on TheCMSPlace.

Create advantageous content material with appropriate selection of keyword phrases and phrases

Without a proper keyword research you won’t be able to create awesome content. This potential that your search engine marketing crusade may be doomed to failure. This is why you should analyse all key terms and phrases and additionally to use them for your content. This may make certain that your target audience will discover your web site in the serps. It’s why make sure to accept as true with the usage of some of the terrific equipment for keywords and key words research that exist.

Having a bunch relevant phrases and phrases isn’t the handiest factor with a view to make your content incredible. Let’s not forget that over-optimization with keyword phrases is terribly unhealthy for On-page search engine optimisation. You have to use these words reasonably on your content material. With the intention to make it incredible, it needs to be additionally useful and certain. This ability that you simply need to write about issues which are strictly involving the main thought in the back of your web page. And if we are talking about content for company web sites and blogs – subject matters strictly involving the company and its products and/or features. Premium content additionally capability that is going to deliver an extra cost to any visitor. For example a “how-to article” by which you describe the usage of a product might be extra beneficial. Also you ought to make it person-pleasant by way of writing in a mode that is most beneficial permitted by means of your target group of guests, for this reason it’s critical to grasp your viewers and their needs and wants so so that you can attain them.
Finally – watch your grammar and punctuation and by no means forget that content material is (and always may be) king!

3 – Use SEO plugins

These WordPress plugins will make it extraordinarily handy so you might manipulate your On-web page search engine optimization. they will assist you so as to add all of the important meta facets to your posts and pages and additionally to region appropriate key words and phrases in all relevant locations so that your website may be crawled and listed stronger. additionally such plugins will help you optimize your content for social media as smartly. Some of the optimal options it really is suitable even for novices of YoastSEO.

4 – Optimize your photographs and multimedia

There is nothing worse than a bunch of colossal, unoptimized photographs and other multimedia content material that hundreds from the equal server on which WordPress is installed. the load and the bandwidth waste are going to be large. And this is something that you just with no trouble don’t want! fortunate for you we now have a fantastic assortment of extremely handy-to-use tips for optimizing your images. check it out from this hyperlink.

5 – Improve you website internal and navigation links

WordPress is the king of developing internal links out-of-the-box! this is accomplished with the wonderful tag and class systems. through the use of them accurately you are going to get many inner links between linked content. And having greater of them is primary for On-web page search engine optimization as it improves the crawling process of your website.

WordPress can also be aided in this system and therefore more suitable. yes, that you could achieve even more advantageous effects when developing manual internal links when growing your content. conveniently use the link tools in the WordPress visible editor.

I would drecommend using related post plugins. They’re going to instantly create much more inner hyperlinks between posts with identical content.

Now let’s focus on navigation. WordPress is fitted with a magnificent menu system that let’s you create flawless navigation so that it will allow the company to reach the mandatory content fairly convenient. What you may wish to do is to create a technique for improving your WordPress navigation by using:


  • finding out which features should be placed to your main menu and all other menus (if necessary);
  • opting for proper sub-elements;
  • enhancing the tag and class constitution of your site;
  • deciding upon the menu(s) area(s)


To try this you have to make an audit of your pages and posts. which you can use equipment like SiteLiner or Screaming Frog. select posts and pages that contain wonderful content material and take a look at to enable guests to reach them through the use of navigation equipment of your web page. believe additionally the usage of plugins like WP-PageNavi in order to achieve even greater effects.

ultimately – all the time determine for broken hyperlinks and if obligatory observe 301 redirects.

6 Use the nofollow and noindex meta tags accurately

These two meta aspects are very important for search engine optimization. the first one is used if you happen to wish to inform the hunt engine bots not to comply with a hyperlink that you have created. The second one tells them no longer to index the existing web page. In lots of the instances you’d like to add a nofollow attribute to each exterior links (apart from those that you’re sure that you simply are looking to share hyperlink juice with) whereas making an attempt to preserve the all internal ones “dofollow”. Despite the fact there are cases through which you’d want to add nofollow attribute to a couple internal links as smartly. Based on the outcomes from the content audit from the previous step, you should definitely follow this to all hyperlinks to pages/posts with little or low-excellent content. Additionally each and every of them must be set to “noindex”. By using  this you can make sure that the PageRank circulate will be dispensed simplest between the most essential constituents of your WordPress web site.

7 Use caching plugins

W3 total Cache, WP SuperCache or some other fantastic answer like ZenCache will be sure the pace of your web page. This skill that the company will get to view your pages faster and additionally your hosting server received’t get overburdened. also make sure that you’ve looked after your .htaccess file by way of optimizing it moreover. this may ensure even greater On-page web optimization outcomes.

These are my 7 suggestions to increase your WordPress On-page optimization. What do you suppose about them? Share any questions or feedback in the comment section under and share this publish is social media as neatly.

Optimizing Digital B2B advertising and marketing campaigns

Plans are carefully laid.  The content is compelling. The media surrounds your audience. Search, social and email are integrated in support of the overarching application, however the outcomes don’t seem to be there.

Your plan is the result of your passion. When a person says it isn’t performing, it’s pretty much a personal affront, but it surely shouldn’t be. Doing some thing that doesn’t work is studying. Carrying on with to do whatever that doesn’t work is lunacy.

Let’s skip previous surroundings dreams and organising your metrics. if you are nevertheless combating this, there are numerous first rate articles attainable. When if you happen to optimize your campaign? When are you definite that making a change is improved than ready it out?

Listed here are two instructions I actually have used through the years to reduce through feelings and focal point on optimization opportunities in digital campaigns.

1. Center of attention to your success metrics

For a company crusade, some have the impulse to optimize in line with click price. but when a click isn’t essential to engaging in your aim, it shouldn’t be your criteria for optimization both. focus to your critical success metrics.

2. Wait long ample for meaningful results

We’ve a natural inclination to study complete numbers. A small publisher or a creative that is simply offered to a small section may still have reduce numbers. always examine your anticipated effects to date versus your genuine outcomes up to now for any a part of your software. regular guidelines of thumb are to attend unless you expect 10 to twenty results (registrations, content material downloads, video plays, and so forth). using a statistical examine like chi-squared can also be constructive.

As an example, in case you expect a $20,000 search application to bring 400 registrations and $5,000 has been spent to this point, examine your genuine registrations to one hundred. With simplest 100 anticipated registrations up to now, it is likely you’re going to only be capable of assess the individual efficiency of some of your maximum volume keywords and ad companies.

Why is the largest unanswered query in marketing? Is the problem the artistic or the media placement? Is the underperformance a clue the ordinary method is unsuitable, or is it selected to a single part of your plan, and if so, what qualities can you seek in the future to avoid identical problems? Go ahead with your optimization, however don’t neglect to come back and revisit the circumstance to remember why the application underperformed.

Marketing does not have a right answer, knowing why whatever is working or not working gives you clues you should find new winners and stay away from abilities disasters sooner or later.

The AFBE-UK Is Back In Aberdeen

This month an event will be held in order to help engineering students based in Aberdeen. Aberdeen is known as the energy capital of Europe which is why the event will be held there. Organised by not for profit group, AFBE-UK, the innovative group want to help students develop their skills and help them progress and transition from university to the world of work.

afbe UK Scotland

The AFBE-UK stands for the Association for BME Engineers and the group regularly work with young people to promote engineering as a possible career path. The group make a special effort to work with young people from black and minority ethnic origins.

The event will run on Saturday the thirty first of October and will be held at the University of Aberdeen. Students from both the Robert Gordon University and the University of Aberdeen will be welcomed to the transition event.

There will be a number of activities taking place on the day that will help both postgraduate and undergraduate students. A number of the tasks will aim to help students better prepare for the world of work and will ultimately help students get a job in the oil and gas industry. Some of the activities include: CV reviews, mock interviews, talks about life when working in the engineering industry and assessment centres.

Dr Ollie FolayanThe event has been organised by Dr Ollie Folayan who is the chairman of the AFBE-UK in Scotland. He explained that he wanted to help those future engineers by providing them with the necessary tools to succeed in the oil and gas industry.

He continued to explain that the transition event will give students the opportunity to network and interact with professionals in order to improve their soft skills. Clearly Dr Ollie Folayan believes that confidence is an important aspect of an engineering job and believes that by helping students build on their confidence by speaking to professionals from the engineering industry, they will improve their chances of securing a job and succeeding in the industry.

The event will be a great opportunity for students at both universities. With jobs at risk in the engineering sector it is important that people are not put off a career in the engineering industry. Engineering degrees are a fantastic choice and it is vital that young people have the opportunity to work in their chosen field, especially after working so hard and spending such a long time on their engineering education.

The transition event is not a new thing, in fact the event has been running since the year 2012. Since its inception the event has helped over two hundred students based in Aberdeen. The AFBE-UK put on programmes throughout the year to help future engineers develop relevant skills and experience.

The AFBE-UK look to professionals in the oil and gas industry to help current students. The group have previously worked with engineers, HR managers and project managers in order to share real life stories with their students.

Moody Predicts That The Oil and Gas Industry Will Remain Bleak

oil price drop

Today, Moody announced that the outlook for the oil and gas industry will continue to look bleak into the beginning of next year. A report released, unfortunately showed that the decline in oil price will mean that cash flow in the oil and gas industry will reduce by at least another twenty per cent in 2015. However, it is not all doom and gloom as a slight recovery has been predicted for next year.

Moody explained that further reductions in cash flow should be expected because of the drop in the price of crude oil. The oil industry has taken a massive hit this year as prices of oil have reduced by more than fifty per cent when compared to the previous year.

Moody has also predicted that the oil and gas industry will likely be in a negative free cash flow position for the remaining part of 2015. In the year 2014, the industry’s negative free cash flow position was at twenty six billion united states dollars. 2015 is looking to end on eighty billion united states dollars. Quite a dramatic difference.

Unfortunately in 2016 continuing cuts are also looking likely. The oil and gas industry will have to further reduce capital spending in order to survive.

Moody expects the total debt load in the oil and gas industry to increase. Many companies will experience declining cash balances and will have to sell their assets in order to make it through the crisis.

It has been announced that some of the more well known oil and gas companies, such as Chevron, Statoil and Shell will be most affected by debt increases. But, they are in a strong position to take on the increase.

But, there is some good news. It has been said that margins and operating costs could return to normal by the end of 2016.

MoodyThe Senior Vice President of Moody, Thomas Coleman issued the report and explained that since the end of 2014, the organisation have had to decrease their oil price outlook many times.

Thomas Coleman said: “We expect oil and gas prices to stay near recent low levels well into 2016.”

Moody’s Corporation is both a credit rating agency and a provider of financial analysis software and services. It was founded in 1909 by John Moody and aimed to provide stats and bond ratings.


UK based company Red Marine only launched their expanded test facilities two months ago and now, they have already announced that they are set to expand yet again. The company which can be found in Hexham are currently developing a brand new and high capacity test rig.

red marine ltd

At only seven years old, the engineering organisation has already quadrupled the size of its workshop. The company have become a huge success and it will be interesting to see how much more this company can grow in the future.

Originally the testing rig was launched to strengthen the services offered by Red Marine and allowed the company to enter new markets.

The new test rig will have a capacity of two hundred t. It is called the cable and umbilical test rig or the CTR200. The test rig has not yet been completed but once it has it will allow the company to test subsea umbilicals and power cables before they have been installed offshore.

The Test Services Manager for Red Marine, Steve Pocock spoke about the expansion. He explained that the testing element is one of the biggest areas their customers need help with. With so many new products being released into the market that can withstand deeper and harsher waters and because of the declining price of oil, more customers are looking for services that offer intelligent testing.

Red Marine are clearly trying to position themselves as an innovative and committed business. They are responding to the needs of their customers and changing their service offering because of the changes in the oil and gas market.

The new umbilical and cable test rig is far superior to anything else currently seen in the marketplace. The test rig has features and capabilities that are unrivaled in the industry, for example their testing rig is able to accurately assess torque balance and cable strength among a whole host of other things.

The new testing rig will mean that Red Marine can test samples that are smaller than seven metres in length and weigh less than two hundred tonnes. Those that require testing services for longer samples, Red Marine can still help. Their testing rig can work by holding the pull heads outside the test frame.

Red Marine pride themselves on their intelligence testing. With their twenty four dedicated employees, the majority of which are chartered engineers, Red Marine tailor their service to their customers individual needs. They do this by providing bespoke packages and solutions suited to their customers.

Red Marine’s in house engineering skills ensures customers receive the best results from their testing services. Red Marine has already achieved a fantastic reputation with its global client base and has an annual turnover of more than three million pounds.

The Many Advantages of Using Ball Valves

There is a wide variety of ball valves available in the market today. There is a handle valve that is used for comprised air and hydraulics. It consists of a brass plate. The three-piece valves have a vacuuming property to them. It has an automatic camera that operates bi-directionally. They are perfect for plants that have flow that changes direction. Finally there are butterfly valves. They can be used to help regulate the water flow.

Plumbing valves are thought to be the best kind. They are relatively simple to use. They are able to adjust the high pressure, temperature and even the flow of the water pumps.

Fluid flow must be close completely in order for ball valves to work optimally in those situations. In this instance, it functions best when the valve is situated on the main line that is providing water in the home.

They may be small and easy to keep and protect from harmful factors. They are made from corrosion-repellent materials which means they are very resistant. The installation is a very easy process. The resistance of the supplies and long life make the ball valves very popular in the home. They are also safe functioning and ensure a great seal.

The ball valve you choose is dependent on your preferences. It is also dependent on what you need the ball valve for. What exactly do you need your ball valve to do in regards to your appliances? There is a wide variety of designer and sizes. There are also ball valves that are made from different materials. This means, in a sense, there is a model available for everyone.

Every plumbing strategy is different from the next. The position of the ball can be established with the handle being removed of the ball brass valves. Plumbing valves are not complicated by any means. It is easy to understand how they work. They are complex manufactured valves but their product is not difficult. When the ball is put in a parallel direction with the passageway, the fluid is allowed to flow directly through the hole. This shows that the valve is open. When the ball is perpendicular to the clearway, fluids cannot pass as the valve is closed.

Each element can be replaced when needed with the use of a spare. This means valve adjustment is fast and easy. This means if a valve is damaged, it can easily by repaired by an expert. Brass ball valves are inexpensive. They are readily available from stores such as PEX tubing.

Ball Valve History by Engineering Circle the Independent Global Register of Ball Valve Suppliers?

2 ways ball valves

Ball Valves: history & mystery

Here is everything you need to know about ball valves. Reading this will cause you to take a second thought on how you treat your natural gas and electricity. You will never think of it the same again. Well, hopefully you won’t anyways.
(Source: Engineering Circle the Independent Global Register of Ball Valve Suppliers)

The origins of the ball valve are not very well known. In fact, it is slightly mysterious as to how this product came to being. Although you do not have to go full Sherlock Holmes to solve the case. Let’s see what we can discover together, shall we? The ball valve is beyond valuable. It is used in a huge array of industries. It is used in restaurants, medical, paper-making, chemicals, electricity, etc. That is just to name a few! This means that the ball valve is critical to our society. We cannot get along without it. Seeing how important it is, it is amazing the invention of it took so long.

How long does the history of the ball valve go? Does it go back to as far as Ancient Greece or the American Revolution? Different sources report different things. It has been reported that the modern ball valve was invented somewhere between 1957 and 1967. Does it even matter when it was invented? Well, the patent owner probably cares about this fact. This has been a major advancement over plug valves that were used in the 20th century. The earliest ball valves were available for commercial consumption around 1967. As far as ancient ball valves, the ruins of Pompeii turned a bronze tapered plug into something that resembles the ball valve we know today. Talk about a mystery, right?

Ball Valve Birth Pains

A ball-type valve was patented in 1871. This led to the invention of today’s ball valve. The original ball was all brass with brass seats. This ball did not do well in the markets and was not available to the consumer as readily as they are today. This ball was not mentioned in any valve catalogs from the late 1800’s. The ball valve we know today is a recent invention. However, the concept of the ball has been around for about 125 years. The first resilient seated ball was issued a patent in April 1945. According to legend, the company’s marketing company did not know how useful the ball valve was. They were not really sure how to market it because of that reason.

Ham-Let is the leading producer in ball valves on basis of quality, variety, and over all development. For more information on Hamlets ball valve line, please contact Ham-Let


Introduction of the Ball Valve

The ball valve was invented sometime in the 1950s. It was developed at a very fast pace. It has grown in popularity all over the world in countries such as USA, Canada, Germany, Japan, France, etc. This is just to name a few. The varieties of ball valves have increased with great intensity and it continues to grow. Engineers continue to to perfect the ball valve. They are always finding ways to make it last longer. They work on applications of high temperatures, high pressure, secure sealing, and greet adjustment. This dedication has helped greatly in the stability and capability of the ball valve. A higher level of achievement was accomplished and this is able to take place of pre-existing valves. Ball valves are used in a wide variety of industries such as food services, beverages, and construction.

The Main Features of Ball Valves:

  1. Low Flow Resistance

The passage can be divided into full port as well as reduced port. Regardless its factor of flow resistance is similar. The diameter of the full-port valve is similar to the diameter that makes the partial resistance equal to the friction resistance. This means that the full-port valve has the lowest flow resistance in comparison to others.

  1. Quick and Easy to Open and Close

The valve has a 90-degree manual handle. This makes it easy to open and close.

  1. Great Sealing

The most flexible materials such as PTFE make up the sealing element. They are combined with metal and non-metal materials that is called soft sealing. This is generally easy to guarantee in terms of effectiveness.

  1. Longer Duration

The friction between the sealing element and ball is reduced by the PTFE. The rough surface of the ball is also reduced which increases the life span.

  1. Smooth surfaces facilitate the transportation of sticky fluid, serous fluid, and particles better.
  1. Lubricants are not needed to assist in maintenance.
  1. Bi-directional setting can occur under higher pressure and temperature.
  1. The sealing elements in the body are able to separate the medium that can prevent the growth of erosion.
  1. It is light in weight and combat in nature which means it is able to handle low temperatures.
  1. The symmetrical design is easy to take the pressure from pipeline.
  1. The ball can be buried underground in order to prevent the components inside the body from eroding. It can last up to 30 years underground.