How Web 2.0 Properties Can Help You In Your Marketing Strategy

There was a time when web 2.0 properties were a real goldmine for SEO. They were used by internet marketers and SEO experts for developing a solid network of support websites meant to secure a steady supply of links for the main websites, also known as “the money sites”. This practice is long gone now, as Google has changed the rules of the SEO game. Nonetheless, web 2.0 properties (such as blog on WordPress and gravatar) can still be a valuable asset, as they can support your digital marketing strategy, helping you to reach your goals sooner rather than later.

The first thing to know is that web 2.0 properties have the great advantage of being developed on web domains that already have a huge authority. As Domain Authority is one of the most important measures in the online environment, it comes without saying that these websites have an excellent potential to gain a great visibility in search engines. However, you have to be aware that you can’t publish shallow content and hope for it to become viral. You need to take time and build all these properties as useful resources. The more their can help the target readers, the better their evolution can be. You can use them to promote your core messages, your mission and your most important values across multiple channels.

If your main business is an online store, you can use these secondary websites to narrow down your inventory to specific niches that have their well-defined target. For instance, you can use these properties to create product demos, as well as other useful information that could help potential customers gain a better understanding of the benefits your products can offer them. Young people prefer video content, as they can consume it wherever they may be, during their commutes or while they travel. Older women are addicted to blogs and social media, as here they can find like-minded people to get in touch with. Each type of property has a specific audience. Smart marketers can use this insight to their advantage, and create multiple web apps to bring these people closer together. Creating and maintaining communities is a major challenge. At the same time, it is a huge reward, as these communities of fans and followers are excellent generators of high quality leads for every business.

Since all these channels have their specific audience demographics, you have better chances to reach out to these people than by putting all your marketing efforts into your main website. If you use all these opportunities properly, you can create your own virtual kingdom, a realm designed to cater to the people in your core target group, helping them fulfill their needs and determining them to spread the word about your company and your products or services.

All these being said, you should consider making web 2.0 properties (don’t forget to create googledocs for your site too) a part of your internet marketing strategy. The benefits of using them to promote your company outweigh by far the efforts required to develop and maintain them.

5 Social Media Marketing Tactics You Can’t Afford To Ignore In 2017

Are you looking to grow your business the smart way? To be successful in the modern world of business, you need a social media marketing strategy that gives you the best return on your investment. You can no longer afford to sit back and idly watch while your competitors are shelling out the big bucks for marketing campaigns that put yours to shame. Unfortunately, you only have a finite number of hours and budget to work with, which is why it’s integral to follow social media marketing strategies that have been proven to work!

1. Proper Content Distribution

To take advantage of modern marketing trends, you need to actively use content marketing. When publishing fresh content, use social media to promote the material. This will help accomplish two major things: initially drive more traffic to your post and make it easier for social media users to share the content with others. Additionally, using social media for content sharing also builds customer loyalty and trust, which is great for SEO. Use Alternion for maximum results.

2. Regular Live Updates

Social media trends are shifting towards consumers wanting to know and understand what’s going on with your company in real time. Whether your company is undergoing changes or hosting a public event, social media platforms offer the capabilities necessary for you to share this information as a live update. These updates give the impression of a real person behind your company and make consumers feel included. Create a Wordpress Blog to best implement this strategy.

3. Hosting Contests

Contests hosted on social media have become powerful tools to engage consumers and create buzz around upcoming products. When hosting any type of a contest, it’s important to gear the contest towards user generated content such as photos. Such contests promote sharing, which is after all the bread and water of your company’s success.

4. Open Discussion Engagement

Hosting an open discussion can help attract more people to your brand and give them a reason to come back in  the near future. Using a newsfeed to open a new discussion allows previous and new users to give their inputs. Using discussion engagement as a marketing tactic allows you to build customer loyalty by making them feel like they’re a part of your community.

5. Using Images

Whenever you post updates on social media, you need to think about how you want people to react to the post. If your content consists of a block of text, chances are you’re not going to get much interest. On the other hand, if you use images to convey the message, you will instantly see a significant difference. Your images should be obvious even when taken out of context as many users tend to share images via Pinterest. Another way is to setup your own public googledocs

Social media marketing is no longer an optional way to advertise your company. If you’re not actively working on your marketing campaign, your company is going to lose out to the thousands of competitors. It’s a fact of life that social media is where it’s at!